Startup owners have limited resources at the initial stage and often look for ways to
make sure that they get the much-needed visibility they require in order to survive and
grow amid tough competition. SEO is one of the major areas to which you need to invest a significant amount of time and energy to ensure that your website gets the
desired level of traffic which you are looking for. Here are some of the best SEO
resources which can help you get the desired level of traffic and visibility which you
want your business to obtain:-
Open Site Explorer
Open Site Explorer has been created by Moz and specializes in analyzing the inbound
link profiles. It is often considered as a search engine for links and helps users to
discover and analyze the links which point to their website at present. Therefore, you
can find it very useful for finding out your domain and page authority growth. You can
also get to know the exact SEO tactics of your competitors. It is best suited for finding
out the band links and create the most effective way for the development of backlinks.
Google Keyword Planner
This tool is specifically meant for use for organic keyword research. You can also
utilize it to come up with new ideas for target keywords and phrases as well. You will
also be able to acquire details related to search volume and the competition level of
your prospective targets as well.
This is one of the most useful SEO tools which you will possibly come across. It is
offered as a free tool by Google and will help you in managing multiple websites. You
only need to install a custom generated analytics script on your site in order to start
tracking all detailed information related to your traffic, including the location from which
traffic is coming, visitor behavior and conversion rates. This is one of the most reliable
tools through which you can find out your campaign’s effectiveness and make
improvements in different areas.
Google Webmaster Tools
Using this tool, you will come across detailed information on your site’s present
performance. You will also get advice for changes to your search console as well. With
the help of Webmaster Tools, you will also get warnings if your site is down or broken or
if you violate any policy of Google. You will also have access to details in the way
Google is indexing your site and suggestions on the onsite factors like meta
descriptions and title tags in case they are not in a proper order.
BuzzSumo’s free version doesn’t come with all the features to which you will have
access to in a free version. However, it is still effective for use in your content strategy.
With the help of this tool you can get to know the popularity of various content topics
and get acquainted with influencers who might support your digital marketing campaign.