Hubspot Inbound Certification Exam Questions Answers 2018
Question : 21 :-Which of the following is/are NOT an effective way to optimize your social media profiles:
A) Keeping all profile headline consistent across platform
B) Adding as many keywords as possible to your bio or “about us” section
C) Customizing your profiles
D) A & B
Question : 22 :-How do personas factor into your social media strategy?
A) The way in which you position your content
B) The networks that you post on
C) They can be a source of inspiration for your content
D) All of the above
E) Creating Content with a Purpose
Question : 23 :-Your boss tells you that you need to double the number of NEW visitors to your site next month. In order to accomplish this feat, you decide to create a new piece of content. Which of the following content formats would be MOST likely to help you achieve your goal?
A) Educational eBook
B) Comparison whitepaper
C) Case study
D) Trial download
Question : 24 :-After watching the Inbound Certification classes, you’re inspired to create a piece of content about how inbound can be used in your industry. What’s the BEST way to deliver/distribute this piece of content?
A) Via a landing page
B) In a blog post
C) On your homepage and on a blog post
D) Share it via a series of social media messages
E) It depends on your business goals
Question : 25 :-When converting visitors into leads, you should only utilize consideration stage content.
Question : 26 :-Which of the following is the BEST definition of content?
A) Content is the message your inbound strategy delivers.
B) Content is eBooks and other offers behind your landing pages.
C) Content is your blog and website pages.
D) Content is your social media messages and blog posts
Question : 27 :-What are the two keys to creating remarkable content?
A) Buyer personas and the Buyer’s Journey
B) The Inbound Methodology and buyer personas
C) Buyer personas and those personas’ goals and challenges
D) The Buyer’s Journey and buyer demographics
E) The Inbound Methodology and the Buyer’s Journey
Question : 28 :-Fill in the blank: Remarkable content is _________, not __________-based.
A) Solution, product
B) Customer, prospect
C) Persona, sales
D) Solution, sales
E) Persona, product
Question : 29 :-Successful landing pages require you to: 1) identify your buyer personas, 2) identify the Buyer’s Journey stage, 3) create a relevant offer, 4) execute the conversion process and 5) execute the landing page best practices.
Question : 30 :-According to Gleanster Research, 50% of your leads are qualified but not yet ready to buy. Which two stages of the Buyer’s Journey are responsible for generating the majority of these leads?
A) Awareness & Consideration Stage
B) Awareness & Decision Stage
C) Consideration & Decision Stage
D) Decision & Purchase Stage
Question : 31 :-A properly optimized landing page should contain which of the following components?
A) A relevant image; social media “share” icons; a clear, compelling and concise headline; benefits of the marketing offer in bullets.
B) A clear, compelling and concise headline; website navigation; social media “follow me” icons; a relevant image.
C) A clear, compelling and concise headline; website navigation; social media “share” icons; a relevant image.
D) Benefits of the marketing offer in bullets; social media “follow me” icons; a relevant image; website navigation.
Question : 32 :-All visitors who download a whitepaper or eBook over 10 pages in length are qualified leads.
Question : 33 :-When an individual is looking to purchase a solution to solve a problem or fulfill a need/want, what is the typical order of their buyer’s journey?
A) 1) Have realized and expressed symptoms of a potential problem or opportunity, 2) Have clearly defined and given a name to their problem or opportunity, 3) Have defined their solution strategy, method
B) 1) Have clearly defined and given a name to their problem or opportunity, 2) Have defined their solution strategy, method or approach, 3) Have had their problem solved by their solution strategy.
C) 1) Have realized and expressed symptoms of a potential problem or opportunity, 2) Have clearly defined and selected a solution type to solve the problem or opportunity, 3) Have defined their solution
D) 1) Have clearly defined and given a name to their problem or opportunity, 3) Have defined their solution strategy, method or approach, 3) Purchased their ideal solution and began to evaluate it.
Question : 34 :-A landing page is specifically designed:
A) To give away checklists, whitepapers & eBooks.
B) To direct visitors to your thank you pages.
C) For leads to request demos, prices & quotes.
D) To convert visitors to leads.
Question : 35 :-What defines a clear conversion path?
A) Multiple calls-to-action across your website that lead to the same landing page.
B) Consistency of images and text between calls-to-action and thank you pages but use of visually unique landing pages to promote form submissions.
C) Consistency of images and text between calls-to-action, landing pages, and thank you pages.
D) Multiple calls-to-action on one page to direct users where to click next.
Question : 36 :-The goal of a call-to-action is to:
A) Bring users to a thank you page.
B) Guide website visitors to a landing page.
C) Ask anonymous visitors or existing contacts for their contact information.
D) Help sales reps call their most qualified leads.
Question : 37 :-You’ve created a thank you page that you want to use to not only deliver the offer, but also move people farther through the buyer’s journey. What can you add to your thank you page to help guide a potential customer to the decision stage of the Buyer’s Journey?
A) A call-to-action for an industry-related eBook.
B) A call-to-action for a product demo.
C) A link to your “About Us” page.
D) Social media sharing options.
Question : 38 :-What do a CTA, landing page, and thank you page create when working together?
A) Conversion path
B) Promotion strategy
C) Marketing optimization
D) Marketing promotion
Question : 39 :-Calls-to-action are primarily used for offers targeted to prospects who are in the awareness stage of the Buyer’s Journey.
Question : 40 :-Which of the following copy focuses on benefits, not features?
A) Grow your professional network.
B) This app automatically loads your conversion history
C) Get sent notifications in real time
D) Schedule email sends in advance