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Hubspot Inbound Certification Exam Questions Answers

Hubspot Inbound Marketing Certification Exam Questions And Answers 2018

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Hubspot Inbound Certification Exam Questions Answers 2018 : Get All Question And Answers Of HubSpot Inbound Certification Exam 2018. A Smarter Way To Learn! 100% Actual Questions 100% Correct Answers ALL possible questions. See all quick answers related to the Calling feature on Help in SEO.

Hubspot Inbound Certification Exam Questions Answers 2018


Hubspot Inbound Certification Exam Questions Answers 2018

Question : 1 :-Which of the following is the BEST definition of a buyer persona?

A) Personas are your target markets and represent your ideal customers.
B) Personas are semi-fictional characters that represent your ideal customers.
C) Personas are characters you create based on job title that represent who you’re trying to reach.
D) Personas are profiles you create based on one or two of your best customers.


Question : 2 :-Buyer personas represent the ideal customers your organization is trying to attract, convert, close, and delight. Personas are most effective in:

A) B2B and B2C organizations
B) Nonprofit, educational, and B2C organizations
C) B2B, B2G, and ecommerce organizations
D) All organization types


Question : 3 :-You’ve just spent the past week creating a 25-page eBook. You want to be sure all your hard work pays off and the eBook works as an effective lead generation tool. Which of the following is MOST essential to leveraging that eBook to achieve your business goals?

A) Ensuring the eBook content is evergreen
B) Adding social media sharing buttons to the eBook landing page
C) Utilizing the proper content distribution channels
D) Ensuring the eBook has an attractive cover and overall design


Question : 4 :-Which of the following is NOT an inbound best practice?

A) Create remarkable content
B) Use buyer personas
C) Leverage your content
D) Utilize PPC and pop-up ads
E) Use the Buyer’s Journey


Question : 5 :-What are the three stages of the Buyer’s Journey?

A) Research, consideration, decision
B) Awareness, conversion, decision
C) Awareness, consideration, deliberation
D) Awareness, consideration, decision


Question : 6 :-Webpage formatting best practices discussed in the “Optimizing Your Website” class apply to the following pages except:

A) Landing Pages
B) Homepage
C) Product & Pricing Pages
D) Blog Post Pages


Question : 7 :-Which of the following is NOT a component of good website formatting as discussed in the “Optimizing Your Website” class?

A) Visual components like pictures
B) Bullets
C) Image Sliders
D) Font hierarchy


Question : 8 :-You’re building a company website from the ground up. What is the first thing that you should do?

A) Decide on a general design and website architecture.
B) Define your buyer personas.
C) Build landing pages to convert future visitors to leads.
D) Keyword research–decide what keywords you plan to optimize your website for.


Question : 9 :-Which of the following should you not focus on to make a page easy to understand and crawl?
A) Topics
B) Inbound links
C) Formatting of content
D) Design


Question : 10 :-Understanding what a searcher’s intent is can help you to:

A) Know which keywords to place on your pages.
B) Align your company’s website design with their desired experience.
C) Create content that will satisfy their intention.
D) None of the above


Question : 11 :-What are the most important on-page SEO elements?

A) Page title, URL, meta description, content, and page header
B) Page title, meta description, meta keywords, content and page headers
C) Page title, URL, meta description and meta keywords
D) Page title, URL, meta description, content and internal links
E) The Fundamentals of Blogging


Question : 12 :-It’s the end of the year and you’re reporting on your most successful blog posts. What information do you use to determine which ones were the most successful?

A) Article views, author name, date
B) Blog comments, author name, inbound links
C) Article views, number of inbound links, call-to-action clicks
D) Call-to-action clicks, promotion channels, blog post length


Question : 13 :-Which of the following could be effective strategies for generating leads with your blog?

A) Include in-text links
B) Include a call-to-action (CTA) on the blog sidebar
C) Add a CTA to the bottom of a blog post
D) All of the above


Question : 14 :-Which is the MOST important reason why blog post title length matters?

A) Titles under 200 characters in length have the best click-through rate.
B) The length of your blog post doesn’t matter as long as it’s enticing.
C) You want your full title to be seen on a search engine results page to help with the click-through rate.
D) If the title is too long it will be cut off on social media.

Question : 15 :-When writing blog posts, what or who should you first prioritize focusing on addressing with your content?

A) Your customers
B) Topics that you can write about
C) Search Engine Optimization (SEO)
D) Your buyer persona


Question : 16 :-A blog post from April 2012 has been helping drive a lot of organic traffic to your website in the last few years, but recently the views have decreased. What’s the BEST way to increase traffic again?

A) Update the blog post and republish with a new date.
B) Delete the post and create a new one on the same topic.
C) Duplicate the blog post.
D) Schedule at least 10 social media messages promoting the blog post.
E) Republish the blog post by completely revamping the blog post title.


Question : 17 :-Which of the following is/are blog formatting best practices?

A) Posts should be 400-600 words in length.
B) Posts should include subheads and bold text where appropriate.
C) Postsshould fill in whitespace using text and images
D) All of the above
E) Amplifying Your Content with Social Media


Question : 18 :-When it comes to social media, what is the “cocktail party” rule?

A) Don’t engage with any one user for an extended period of time; when it comes to social media, you want to “mingle.”
B) Don’t share anything on social media after more than two drinks.
C) Don’t talk only about yourself or hog the spotlight– share both your content and others’ content.
D) The flashier your profile, the more likely people are to interact with you.


Question : 19 :-A lead tweets out that your latest offer is “completely lame.” What do you do?

A) Completely ignore the tweet.
B) Tweet back an apology and send them a free t-shirt in the mail.
C) Apologize and ask for a more detailed response via email so that you can do better job next time.
D) Send them a direct message with an apology so as to not cast your business in a negaive light on your public Twitter feed.


Question : 20 :-Beyond attracting visitors to your site and allowing for real-time customer service to delight customers, social media interaction is also valuable for:

A) None of the above
B) Social media is only valuable for attracting strangers and delighting customers.
C) Converting visitors into leads.
D) Closing leads into customers.
E) Converting visitors into leads and closing leads into customers.

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