Google Analytics Certification Questions Answers 2018 : All questions below are from live exams within the month of 2018. Using these answers resulted in 91% on the test, so they are not all correct. Double check your answers when taking the exam!
Google Analytics Certification Questions Answers 2018
Question: 1: Which of the following is not a required parameter in the URL builder?
a) Campaign Name
b) Campaign Medium
c) Campaign Content
d) Campaign Source
e) All of these are required
Question: 2: Which of the following metrics would most strongly suggest a poorly performing landing page?
a) Bounce Rate > 90%
b) % New Visits > 90%
c) Session Duration > 5 minutes
d) Bounce Rate < 90%
e) None of these answers
Question: 3: Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
b) Ecommerce Conversion Rate
c) Page Value
d) Bounce Rate
e) Pages / Visit
Question: 4: The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can:
a) send data to Google Analytics from any web-connected device
b) send data to Google Analytics from a kiosk or a point of sale system
upload aggregated data tables to Google Analytics
c) A and B only
d) A, B, and C
Question: 5: Which of the following is a hit type tracked by Google Analytics?
a) page tracking hit
b) event tracking hit
c) ecommerce tracking hit
d) all of these are hit types tracked in Google Analytics
Question: 6: Which of the following could be measured by defining a goal in Google Analytics?
a) the percentage of visits that contain only one page view
b) the percentage of visits that result in a site registration
c) conversion rate
d) the percentage of visits during which visitors spent at least two minutes on the site
e) All of these could be measured by defining a goal in Google Analytics
Question: 7: Which of the following would prevent destination goal conversions from being recorded?
a) There was a misspelling in the URL of the goal definition.
b) The tracking code is missing from the conversion page.
c) The match type in the goal definition is incorrect.
d) All of these would prevent a destination goal from recording
Question: 8: True or False: The order in which filters appear in your view settings matters.
False: Filters are no necessarily executed in the order in which they appear.
True: Filters are executed in the order in which they appear.
Question: 9: Which of the following questions can be answered using the goal flow report?
a) Do visitors usually start my conversion process from the first step or somewhere in the middle?
b) All of these can be answered using the goal flow report.
c) Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
d) Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
e) Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
Question: 10: True or False: When you share a link to a custom report, you share the data in the report.
True. Sharing a link to a custom report shares the data in the report.
False. Sharing a link to a custom report only shares a template for the report.
Question: 11: Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
a) Last Interaction model
b) First Interaction model
c) Linear model
d) Last Non-Direct Click model
Question: 12: The Solutions Gallery allows you to import or share which of the following reporting tools or assets?
c) Custom reports
d) B and C only
e) A, B, and C
Question: 13: You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
b) Intelligence Events
d) Secondary Dimensions
e) Advanced Segments
Question: 14: In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
a) Assisted Conversion Value
b) Conversion Rate
c) First Interaction (Click) Conversions
d) none of these metrics
Question: 15: Your Multi-Channel Funnel reports have no data. What is the most likely reason?
a) You haven’t implemented Goals or Ecommerce
b) You haven’t enabled demographic data
c) You are not using Google Tag Manager
d) You are not using Content Experiments
e) You haven’t set up Goal Funnels
Question: 16: Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
b) Interest Categories
c) Demographic reporting
d) B and C only
e) A, B, and C
Question: 17: Your Company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?
a) bounce rate
b) session duration
d) conversion rate
Question: 18: True or False: Once a view is deleted it cannot be restored.
True: Deleted views cannot be restored at any time.
False: You have 35 days to restore a view after it is deleted.
Question: 19: What is the URL parameter that autotagging appends to an AdWords destination URL?
Question: 20: You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?
a) Email traffic will always appear as referral and cannot be tracked separately
b) Email is default medium in Google Analytics and will automatically appear in your reports
c) Email traffic can be tracked using manual tagging with UTM parameters