Google AdWords Shopping Advertising Exam Answers 2018
Question : 21 : Which AdWords campaign settings should Sarah choose in order to sell products to London residents only?
a) Set the either country of sale to United Kingdom or location to London
b) Set the country of sale to United Kingdom only
c) Set the both country of sale to United Kingdom and location to London
d) Set the location to London only
Question : 22 : According to Google Shopping Policies, what can be included in promotional text?
a) Product information taken from the data feed
b) Repetition of words and phrases
c) Text highlighting a special offer on specific products
d) Text created from keyword insertion
Question : 23 : What should Brian take into account when optimising the ‘title’ attribute for his new line of bicycles?
a) Include the bike style name only
b) Use special characters such as exclamation marks
c) Include relevant attributes in the title such as brand, size and colour
d) Add additional keywords at the end of the title
Question : 24 : Merchants use Google Merchant Center for which purpose?
a) Set campaign priority
b) Manage Shopping campaign bids
c) Upload product data through feeds or an API
d) Set mobile bids on specific products
Question : 25 : Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?
a) The ‘availability’ attribute is set as ‘preorder’
b) The ‘availability’ attribute is set as ‘out of stock’
c) The ‘availability date’ attribute is set as the toys’ release date
d) The ‘availability’ attribute is set as ‘in stock’
Question : 26 : Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin’, ‘mpn’ and ‘brand’ is valid?
a) Both ‘gtin’ and ‘mpn’ must be included
b) Two identifiers from ‘gtin’, ‘mpn’ and ‘brand’ must be used
c) Only ‘brand’ is required
d) Only ‘mpn’ is required
Question : 27 : Which is a required attribute when submitting a product to Google Merchant Centre?
b) Availability date
c) Additional image URLs
d) Mobile landing page URL
Question : 28 : Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
a) A bid of zero
b) A bid lower than the subdivisions
c) A bid that’s the average of the subdivisions
d) Continue subdividing until there are no products in this group
Question : 29 : What information do you need to enter in Google Merchant Center to create a Shopping campaign?
a) Local business data feed
b) Promotion text
c) Business address
d) Verified and claimed website URL
Question : 30 : Ryan’s shoe shop sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?
a) Increase the budget cap of the campaign
b) Increase the maximum cost per click (max. CPC) for all product groups
c) Lower the maximum cost per click (max. CPC) for all product groups
d) Remove underperforming items from the inventory
Question : 31 : What is a best practice to reduce the processing time of a new feed?
a) Upload both xml and csv files of the same products
b) Submit the feed at midnight
c) Create a new Google Merchant Center account for each new AdWords campaign
d) Divide the group of products into multiple data feed segments
Question : 32 : Which devices can Product Listing Ads appear on?
a) Tablets and desktops
b) Mobile phones and desktops
c) Mobile Phones
d) Tablets,mobile phones and desktops
Question : 33 : When preparing to submit a new data feed, you should:
a) Submit a test data feed
b) Include all items in your inventory
c) Give all feeds the same name for consistency
d) Submit multiple feeds to process everything at once
Question : 34 : What does impression share indicate about a product group?
a) It predicts your product group’s future impressions
b) It shows how many impressions your product group has received divided by the estimated number that it was eligible to receive
c) It provides an average benchmark of all similar products from other retailers
d) It shows your product group impressions relative to other product groups in the same campaign
Question : 35 : The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:
a) Items as part of a bundle
b) Used electronics
c) Custom-made clothing
d) New books for pre-order
Question : 36 : To maintain an active data feed, you must update the feed every:
a) 30 days
b) 1 year
c) 24 hours
d) 6 months
Question : 37 : Matt is preparing for his shop’s big holiday sale. What should Matt do to make sure that the products that are on sale are organised on Google Shopping?
a) Use a custom label to denote items included in the holiday sale
b) Add “holiday sale” to the ‘title’ attribute of all items
c) Change the ‘brand’ attribute of sale items to “holiday”
d) Classify the products under the “holiday” Google Product Category
Question : 38 : In Google Merchant Center, a target country is the country where:
a) The products are sold and will be delivered to
b) The retailer is located
c) The products are manufactured
d) The products are delivered from
Question : 39 : Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?
a) Use the ‘custom label’ attribute
b) Submit the product twice using a different category each time
c) Include both categories in the attribute
d) Include only one category
Question : 40 : In order to offer products in different countries, you should:
a) Use the same landing pages globally
b) Always set prices in GBP
c) List the products in the local language
d) Use one feed for all products