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Google AdWords Exam Question Answers

Google AdWords Exam Question Answers 2018

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Google AdWords Exam Question Answers 2018

Question : 16 :- All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

a) $0.51
b) $1
c) $1.01
d) $0.5

Explanation: For ads on the Search Network, the minimum Ad Rank required for ads above search results is generally greater than the minimum Ad Rank required for ads beside search results. As a result, the actual CPC when you appear above search results could be higher than the actual CPC if you appear beside search results, even if no other advertisers are immediately below you. Although you may pay more per click, top ads usually have higher clickthrough rates and may allow you to show certain ad extensions and other features available only in top ad positions. As always, you’re never charged more than your max. CPC. bid.

 


Question : 17 :- Your client wants to improve her ad position. What would you recommend?

a) Improve ad quality and increase bid amount
b) Improve Quality Score and decrease bid amount
c) Add more keywords and increase daily budget
d) Make the ad headline longer and more descriptive

Explanation: Ad position is determined by your Ad Rank in the auction. Your Ad Rank is a score that’s based on your bid, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats. If you’re using the cost-per-click bidding option, your bid is how much you’re willing to pay for a single click on your ad.
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Question : 18 :- What’s a benefit of having multiple ads in that ad group?

a) Ads are only eligible to show ad extensions if there are more than one ad in that ad group
b) Ads are only eligible to show at the top of the page if there are more than one ad in that ad group
c) AdWords will automatically rotate your ads and show the best performing ones more often
d) AdWords will automatically match each ad to the keywords it’s most relevant to

Explanation: A preference that determines which ad in your ad group should show (when you have multiple ads). Ad rotation settings are helpful because they give you the ability to request how your ads are shown. For example, you can request to have your successful ads show more often or indicate that you’d like your ads to be shown more evenly.
If you have more than one ad in your ad group, Google will rotate which ad shows depending on your ad rotation setting.
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Question : 19 :- Your ad can show to a user when a targeted language matches:

a) The language of websites a user visits most often
b) A user’s Google interface language setting
c) A user’s operating system language
d) A user’s browser setting

Explanation: Your ads can appear for customers who use Google products and third-party websites in the languages that your campaign targets. This helps ensure that your ads will appear on sites that are written in the language of the customers you’d like to reach.

 


Question : 20 :- Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

a) How many times her ads have been viewed and clicked on

b) Number of clicks on her ads and costs to produce her purses
c) Costs to produce her purses and revenue generated from her ads
d) Number of clicks on her ads and revenue they generated

Explanation: ROI is the ratio of your net profit to your costs. It’s typically the most important measurement for an advertiser because it’s based on your specific advertising goals and shows the real effect your advertising efforts have on your business. The exact method you use to calculate ROI depends upon the goals of your campaign.
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Question : 21 :- Google Analytics can help you learn more about the behavior of your client’s customer’s, because it shows you how:

a) Likely they are to become a regular customer
b) Likely they are to click her ads
c) They interact with her website
d) They perceive her products

Explanation: Google Analytics has a powerful segmentation engine. Instead of looking at your audience in large bunches, you can break it down into its component parts and understand how each part interacts with your site—then bid, message and direct traffic accordingly.
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Question : 22 :- Which is a benefit of advertising online?

a) Reach people who are likely interested in what you’re advertising
b) Increase your position in organic search results
c) Automatically collect information about potential customers
d) Make money by showing ads on your website

Explanation: When you advertise online with AdWords, you can use different targeting methods to reach potential customers right when they’re searching for your products or services. This can help make sure you’re putting your advertising dollars towards reaching only the people most likely to become your customers.
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Question : 23 :- If you’d like your ads to show on certain cites across the Internet, you can add these websites as:

a) Keywords
b) Placements
c) Topics
d) Audiences

Explanation: You can choose specific locations by adding managed placements. You can also let Google choose relevant automatic placements for you based on your keywords or other targeting methods.
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Question : 24 :- Which of the following items is not a component of Quality Score?

a) Ad relevance
b) Maximum CPC bid
c) Expected CTR
d) Landing page experience

Explanation: Your current Quality Score and its component scores can be seen with 4 Quality Score status columns: Qual. Score, Landing page experience, Ad relevance, and Expected clickthrough rate (CTR).
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Question : 25 :- Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

a) Create a campaign with ads and keywords written in French
b) Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
c) Create a campaign targeting French and regions other than Paris
d) Create a campaign targeting Paris and languages other than French
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Question : 26 :- Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:

a) The expected impact of extensions and other ad formats
b) The search ranking of your website
c) The daily budget you’ve set
d) Your historical conversion rate

Explanation: A value that’s used to determine your ad position (where ads are shown on a page) and whether your ads will show at all. Ad Rank is calculated using your bid amount, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.
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Question : 27 :- Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image and announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

a) “Display Network only – All features”
b) “Search Network only – All features”
c) “Search Network only – Standard”
d) “Shopping”

Explanation: With a Display Network only campaign, your ads can show throughout the Google Display Network. This campaign type works by matching your ads — including text, image, rich media, and video ads — to websites and other placements, like YouTube and mobile apps, with content related to your targeting.
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Question : 28 :- You would choose to advertise on the Google Display Network if you wanted to:

a) Show ads on Google Shopping
b) Show ads to people on non-Google search sites
c) Show ads on Google Maps
d) Show ads on websites related to your business

Explanation: “Display Network only” campaigns are best if you’d like to show ads on websites and apps when your keywords are related to the sites’ content. Your ads are matched to websites or mobile apps (called placements) that include content that’s related to your business or to your customers’ interests. You can set up targeting to match your ads to the most relevant Display Network sites based on their topics, interested audiences, demographics, and more.
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Question : 29 :- Each campaign in your AdWords account should have a single:

a) Ad group
b) Maximum CPC bid
c) Business goal
d) Landing page

Explanation: With AdWords, you’ll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving traffic to your website, or offering a particular product or service. If your business serves several geographic areas, you might want to create a separate campaign for each location.
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Question : 30 :- You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit promoting your products with a mobile apps campaign on the Display Network?

a) It allows you to show your ad on app categories that you choose
b) It lets people who see your ad get directions to your store on Google Maps
c) It encourages people using mobile devices to install your app
d) It directs people to your online store to purchase your products

Explanation:  If you want to reach certain categories of apps, or if you know the apps you want to target, you should create a Display Network campaign devoted to mobile apps. Learn more about these campaigns below under reaching specific apps or app categories in the Display Network.

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Google AdWords Exam Question Answers 2018
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