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Google AdWords Exam Question Answers

Google AdWords Exam Question Answers 2018

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Google AdWords Exam Question Answers 2018

Learn more about the exam requirements at Google Partners Help.

AdWords Fundamentals Exam Question Answers 2018

Question : 1 :- Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

a) Mobile bid adjustments
b) Cost per acquisition (CPA)
c) Target return on ad spend (ROAS)
d) Target search page location flexible bidding strategy

Expanation: Just as with desktop AdWords campaigns, mobile campaigns use bidding and targeting to determine where and when your ads show up. A click may be worth more to you if it comes from a mobile device or a specific location, or at a certain time of day. By setting bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown.
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Question : 2 :- Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

a) Make sure the landing page is closely related to the ad
b) Increase the CPC bid for low-performing keywords
c) Broaden the list of keywords to reach more potential customers
d) ncrease the average daily budget for the campaign

Explanation:

  • Make sure your landing page is directly relevant to your ad text and keyword.
  • Provide useful information on your landing page about whatever you’re advertising.
  • Try to offer useful features or content that are unique to your site.
  • Transparency and trustworthiness

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Question : 3 :- What happens when a campaign consistently meets its average daily budget?

a) Average CPC clicks will be lowered
b) Ads in that campaign will show less often they could
c) Your budget is automatically adjusted
d) Ads in that campaign will stop showing for the rest of the billing cycle

Explanation: If you have a limited budget, you want to make the most of every cent you spend on your advertising campaign. When your budget is limited, your ad might not show as frequently as you’d like — or might not show at all.
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Question : 4 :- You can win a higher ad position in the auction with a lower CPC bid by:

a) Creating high quality ads and landing pages
b) Creating ads that include terms or phrases people are searching for
c) All of the listed answers
d) Creating ads that link to a generic landing page

Explanation: Ad position is also influenced by the expected impact from ad extensions and other ad formats, such as sitelinks. This means that if two competing ads have the same bid and quality, the ad with the better expected impact from extensions will generally appear in a higher position than the other.
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Question : 5 :- Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

a) His homepage, with links to instrument sales, rentals, and music lessons
b) A page with information on music lessons and a contact form
c) A page with wide selection of instruments for sale
d) A page with information on instrument rentals and a contact form

Explanation: Your landing page experience is one of several factors that helps determine a keyword’s Quality Score. The experience of a landing page is represented by such things as the usefulness and relevance of information provided on the page, ease of navigation for the user, and how many links are on the page.
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Question : 6 :- On the Google Display Network, your ad is eligible to show on a webpage if your:

a) Landing page matches that webpage’s content
b) Website matches that webpage’s content
c) Keywords match that webpage’s content
d) Ad text matches that webpage’s content

Explanation: Google’s system analyzes the content of each webpage to determine its central theme, which is then matched to your ad using your keywords and topic selections, your language and location targeting, a visitor’s recent browsing history, and other factors.
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Question : 7 :- Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

a) Increase bids on relevant keywords with low clicks and CTR
b) Broaden his keyword list for ads with the lowest CTR
c) Increase bids for ads with the lowest average position and CTR
d) Add new relevant keywords and remove keywords with low CTR

Explanation:Filter your keywords by clickthrough rate (CTR) to see which keywords get you a lot of impressions, but few clicks. For example, you can filter keywords with a clickthrough rate that’s less than 1%, and then make changes to those keywords so they’re more relevant to your ads.
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Question : 8 :- Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

a) Pause the campaign to stop showing ads and accruing costs.
b) Increase the maximum CPC bid
c) Lower the daily budget amount
d) Change the ad delivery method from “Accelerated” to “Standard”

Explanation: Accelerated delivery is likely to use up your campaign’s daily budget early in the day. This is because accelerated delivery shows your ads until your budget is reached. “Standard delivery” is more optimized, which means that the delivery of your ads is spread more evenly throughout the day.
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Question : 9 :- What does “converted clicks” measure?

a) The total number of clicks that led to a conversion
b) The total number of conversions divided by the total number of clicks
c) The total number of clicks within your chosen conversion window
d) The percentage of clicks that led to a conversion

Explanation: The “Converted clicks” column shows you the number of AdWords ad clicks resulting in one or more conversions within your chosen conversion window.
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Question : 10 :- In order to appeal to customers on mobile devices, it’s important to:

a) Avoid using ad extensions
b) Include your phone number as your display URL
c) Send users to a video-based landing page
d) Send users to a mobile-friendly landing page

Explanation: People seeing your ads on mobile are more likely to want to know where you are, or to call you. Show your location and phone number with location extensions and call extensions. Also, consider creating ads devoted to people on mobile devices, using the mobile version of your website as a landing page, and offering specials suited to a mobile audience. Keep in mind, your text ads can appear differently on mobile.
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Question : 11 :- Which ad extension would you use for an advertiser who has a chain of restaurants?

a) Seller ratings
b) Sitelink extensions
c) Previous visit extensions
d) Location extensions

Explanation: Benefits of Location extension:

  • Location extensions encourage people to visit you in person.
  • You can add multiple addresses by linking your account to Google My Business.
  • On average, ads with location extensions see a 10% boost in clickthrough rate.
  • You can target your ads around your business addresses.

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Question : 12 :- Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?

a) Remarketing
b) Ecommerce tracking
c) Dynamic search ads
d) Conversion tracking

Explanation: Remarketing helps you reach people who have visited your website or used your app. Previous visitors or users can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms related to your products or services on Google.
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Question : 13 :- When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

a) Information about Italian food in the description
b) Use the same headline and description as other advertisers
c) Include call-to-actions, such as “Find the nearest location”
d) An exclamation point in the display URL

Explanation: Use the description to highlight details about your product or service. It’s a good idea to include a “call to action”—the action you want your customer to take. If you’re an online shoe store, your description might include “Shop now” or “Buy shoes now.” If you offer a service, you might want to add something like “Get an instant quote online” or “See pricing.”
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Question : 14 :- Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

a) “Search Network only – All features”
b) “Display Network only – All features”
c) “Search Network with Display Select – All features”
d) “Display Network only – Remarketing”

Explanation: Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.
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Question : 15 :- Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin reconstructing his client’s account?

a) Create campaigns based on the structure of his client’s website
b) Create one campaign for all the products his client’s offer
c) Create one campaign with a broad selection of keywords
d) Create multiple campaigns, each with a set of related keywords

Explanation: With AdWords, you’ll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving traffic to your website, or offering, like a particular product or service. If your business serves several geographic areas, you might want to create a separate campaign for each location.

One effective approach is to organize your campaigns to reflect the structure of your website. This allows you to create campaigns around specific themes or products. For example, an electronics retailer might create campaigns for specific product categories, such as televisions and cameras.
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Google AdWords Exam Question Answers 2018
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